BoomTown

Boomtown is a platform designed to help agents generate more business by providing them with marketing and automation tools for lead generation, consumer websites, CRM, lead qualification services, and more. BoomTown has been exclusively focused on real estate for more than ten years and currently have over 300 employees working in areas ranging from digital marketing to recruiting strategies and goal setting. 

They also have a mobile app that is SaaS-based and can be accessed through an iPad, tablet, or smartphone.

Main Features

Marketing Central: a self-serve ad portal that helps you create ads with just a few clicks in the CRM. This tool integrates seamlessly with social media platforms, allowing real estate agents and brokers to:

• Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties. Social media marketing and Facebook advertising can be a manual, complicated task if you’re not very tech savvy, but this tool integrates seamlessly with social media platforms and makes creating and tracking campaigns simple.
• Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in 
• Bring value to seller clients by showing how many prospects have viewed a listing.
• Create campaigns to promote listings or sold homes, reengage old leads, or go after “abandoners” (who have taken action on a website or listing but didn’t register). 

Success Assurance: a program that uses lead qualification experts who respond to leads 24/7 and maintain communication with them for one year. Through it:

• Leads are responded to 24/7 and nurtured for 365 days.
• Agents work only with active buyers and sellers.
• Agents can tailor the scripts, monitor conversations in real-time through a mobile app, and jump in at any point if needed.  

Website Customizations: it allows agents and brokers to customize their website with prominent Call-To-Action (CTA) buttons, specifically the following: 

• Customize CTA buttons for “search,” “sell,” or “buy” to capture leads from the homepage and promote programs like ibuyer and recruitment campaigns that will result in a higher ROI on your ad spend. 
• Grab the website visitor’s attention with eye-catching video backgrounds
• Customize templates (widgets) and call to action options. 
• Let agents give their subdomain homepages a unique look and highlight their areas of expertise.

Beyond individual features, BoomTown is best known for its usability.  It’s something that has gotten them a lot of attention from the real estate industry & solid reviews from clients.  Their strong UI is one of the biggest reasons that agents see success with their product.  

Why brokers and agents choose BoomTown:

• Marketing Central, the self-serve ad portal, helps clients create compelling ads with just a few clicks in the CRM. This tool integrates seamlessly with social media platforms and makes creating and tracking campaigns simple.
• BoomTown’s lead generation tools enable real estate agents to diversify their lead sources by directing more traffic to their websites – and can bring in leads from many third party providers.
• The website analytics allows real estate agents and brokers to track potential buyer’s and seller’s movements and interactions on the website so they can tailor the content to the prospects’ browsing habits. BoomTown uses a tracking link builder that allows agents and brokers to measure the success of their campaigns and marketing efforts.
• Real estate agents and brokers can track their team’s engagement and progress through the sales analytics feature. Through this feature, agents and brokers can also add different elements to their websites, such as mortgage calculators, home value estimators, price history, property details, and property maps.
• BoomTown’s mobile app allows real estate agents and brokers to keep track of everything wherever they are, at all times.

BoomTown Pricing

BoomTown has several different pricing options:

• BoomTown Launch: A lead management system for growth-oriented agents or smaller teams. It’s everything an agent would need to build the foundational systems into a business
• BoomTown Core: The next step for growth with up to 5 users, customizable drip campaigns, bulk emailing and texting capabilities, and other tools real estate agents need to increase their reach, build a prosperous pipeline for a growing team, and create more business opportunities. 
• Grow: A powerful system with more advanced tools such as the “sharing library” of proven drip campaigns, automated lead matching by property attributes, and integrations with best-of-breed industry point solutions. It allows agents to get 10+ users on the system to keep the team connected, productive, and accountable. 
• Advance: A package that includes enterprise-level features such as networking sites, multi-MLS support, and comprehensive reporting. With this system, agents and brokers can manage multiple teams (or offices) under one unified front and deliver a unified brand experience.