2025’s Best Real Estate Lead Generation Companies
Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More
Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves (…and of course the quantity, quality, and type of leads produced).
The Best Real Estate Lead Generation Companies of 2025
- Best Budget-Friendly Leads : KeyLeads
- Best Pre-Foreclosure Leads: MoveLeader
Best Budget-Friendly Leads : KeyLeads
Top Features
: Fresh data and contact information, quality seller leads that are exclusive to youKeyLeads isn’t just another lead generation tool; it’s a unique way for agents to get access to potential sellers before the competition. Once you’ve checked and reserved your zip, and have enabled the data integration, those leads are 100% locked down to you. Lead quality also tends to be higher because you’re not sharing with other agents.
Once you start your subscription service, you gain access within 48 hours to a stream of potential sellers and pre-foreclosure leads.
You can then call, text, direct mail, or email your leads as you best see fit. You’ll also get notifications in real-time as they’re added. You’ll also get lead conversion scripts, templates, and marketing tips to nurture and convert your leads into listings.
My favorite part is that the targeted leads show signs of seller intent so that you can maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months.
You get your leads directly in the KeyLeads platform, or you can pipe them straight into your CRM in real time. The software itself also integrates with 84+ real estate and technology platforms.
- Seamless integrations
- Targeted leads show signs of seller intent
- Get leads within 48 hours
- No buyer leads
- Requires a subscription
Best Pre-Foreclosure Leads: MoveLeader
Top Features
: Ensures that your leads are complete with name, email, phone number and that they are exclusive to youMoveLeader is a lead service that can quickly become an agent’s best friend. Specializing in exclusive, local leads, MoveLeader provides 6 high-quality leads directly to an intuitive dashboard weekly. All leads are local to your chosen zip code, vetted, and delivered within 48 hours to ensure that you have the best opportunities to close deals.
MoveLeader is focused on reliability and a commitment to expanding the coverage of the real estate agents who use the service. The company’s founder wanted to find a smarter, more efficient way for agents to connect with motivated sellers. MoveLeader is a tool that delivers results, helping real estate agents grow their business with confidence.
A lead guarantee is one of the things that sets MoveLeader apart from other real estate lead generation services. If leads are low in your area, they’ll help you to expand your coverage – and canceling is easy.
Plus, you can pull your leads straight into your CRM. MoveLeader integrates directly with Zapier so you can pull leads into nearly any system or workflow with ease.
Agents also get access to exclusive resources that teach you how to sell these leads and work with sellers to close deals faster.
- Leads & contacts are easy to export
- Exclusive leads in your targeted areas
- Cancel anytime
- No buyer leads
- Takes more time to work these leads
With one-on-one help and personalized recommendations, we guide you to the best fit for your business.
