Zillow Flex

Zillow Flex is a lead generation company among others like BoomTown, CINC, REDX, YLOPO, and OJO Select. Flex drives growth for high-performing agents, teams and brokerages by providing connections to home shoppers — without an upfront investment. Available in select markets only.

Flex, from Zillow Premier Agent, is built with a singular vision – partnering with the best agents in the business to increase transactions. Flex does this by providing connections and leads at no upfront cost, and routing them to the agents best positioned to convert them to home sales. In Flex, we are aligning the success of our business with yours – we only win when you win.

Flex gives agents connections from Zillow Premier Agent at no upfront cost. Agents work with each client toward a closing, providing us with brief status updates along the way. Once an agent closes a home transaction with a client, they pay a success fee out of escrow to Zillow.

Agents who convert more of their connections to closed sales will start to receive a larger share of the connections in their market.