The Best Real Estate Lead Generation Companies (2025 Updated!)

Why we chose it: MoveLeader is a lead service that can quickly become an agent’s best friend. Specializing in exclusive, local leads, MoveLeader provides high-quality leads directly to an intuitive dashboard. All leads are local to your chosen zip code, vetted, and delivered in real-time to ensure that you have the best opportunities to close deals.

MoveLeader is focused on reliability and a commitment to expanding the coverage of the real estate agents who use the service. The company’s founder wanted to find a smarter, more efficient way for agents to connect with motivated sellers. MoveLeader is a tool that delivers results, helping real estate agents grow their business with confidence.

Real Geeks is an end-to-end solution that supports all facets of online lead generation and is great for solo agents. They use three main components: MLS integrated agent websites that are SEO-friendly and custom branded, full CRM capabilities, and done-for-you-lead generation. 

Their lead creation and nurturing combined with past client follow-up ensures nothing slips through the cracks. Essentially with Real Geeks your entire web presence, inbound lead flow, and CRM management is taken care of for you. This is what makes Real Geeks the best overall lead generation system with supporting tools. 

With Real Leads by Real Geeks, you get marketing automation and a solution for getting more buyer and seller leads through social marketing and paid search. Their campaigns are tailored and constantly tweaked specifically for you and your market. This coupled with their CRM, allows you to take care of your leads from start to finish. A bonus feature that will save you a ton of time is their Reactive Responses feature that helps trigger your CRM to follow up with the right potential clients by checking for some key behaviors (i.e. frequently checking the same listing, adding favorites, or visiting your site multiple times). 

Something I love about Real Geeks is that they optimize their websites for SEO, helping you get the “free” leads as well! They have independent designers that can customize the design and use out of the box SEO configuration to make sure your site is doing as much work for you as possible, and getting you more organic leads to help with your budget. 

If you are looking for high conversion rates, lots of customization options, and a CRM that will be integrated with your lead generating website, Real Geeks is definitely a top contender for you. They offer a quick way for solo practicing agents and small Teams to create a brand identity with a supporting website and have immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. 

CINC is one of the best lead generation solutions for teams and brokerages because they are able to pull in leads from a number of different sources. Leads come from paid search google ads, paid ads on social media channels like Facebook and Instagram, and unique product offerings. Because of this one-of-a-kind solution, you can get ahold of leads that are at different points in the home buying/selling process. It does come at a higher price point though because the leads are more high quality, so pricing for solo agents starts $899/month and $1,399/month for teams.

Google advertisements typically mean that someone is looking to make a real estate move fairly quickly, so those are best to give to newer agents on the team who might not have as much experience. Leads coming from social media channels are really low cost, but often do require more nurturing, so experienced agents are able to boost their pipeline.

CINC is also great because they are one of the only real estate lead generation companies to offer team listing ads. These ads quickly connect to your MLS to display an ad (that automatically updates) with your office listings. Using Facebook and Instagram’s best-in-class predictive targeting, ads are pushed to users most likely to be interested in your listings based on their recent activity.

These ads are also optimized specifically for mobile, which is where a good chunk of prospects are actively searching. Lead ad forms drive 10%+ conversion rate on mobile while increasing contact validity by pulling in the user’s contact information. CINC also makes it really easy to identify the hottest leads first. Costs typically stay under $5 per lead, and around 40% of leads from Team Listing Ads indicated they would be interested in touring the listing they clicked on originally.

Plus, they have a Guaranteed Sales Program which provides teams and agents a risk-free return on their investment by guaranteeing closed transactions. To determine this, CINC has built a proprietary Conversion Playbook and Success Program that clearly explains what teams and agents must do to succeed. If, while following the program, the team or agent does not close a minimum number of transactions in the first year, CINC will continue providing the platform for free until those transactions happen and the investment is recouped. The minimum number of transactions depends on eligibility and dynamics of market.  A product expert from CINC can help you determine what you qualify for.

Why we chose it: Catalyze AI uses predictive analytics to tap into higher converting target markets for you. They aggregate and enhance hard-to-reach big data, to provide you with quality leads. It’s a combination of historical data, behavior analytics, event-driven data and of course real-time that gives them their edge. 

A little statistic to get you excited about Catalyze AI: the best predictive analytics solution for real estate agents can predict as many as 60 out of 100 property sales, and they can do just that. With 400 million data points, their AI can easily determine your highest converting target market. 

The problem with conventional marketing is it can sometimes be “less intelligent ” and leave you crossing your fingers and toes that your leads will convert.  That’s what I like about Catalyze AI – it isn’t conventional. By revealing which homes have a high likelihood to sell, predictive analytics enable you to target fewer homes, which lowers  marketing costs and generates a higher conversion rate.

The thing that got me most excited about their predictive analytics is how they can determine high probability homes for you so you don’t waste your efforts on the duds. You can also deliver more personalized marketing campaigns. This combined with their AI will get you great prospects, and they are exclusive so, like a twix commercial, you don’t have to share.

Why we chose it: Wise Pelican is an incredible tool that allows you to send customized postcards to potential buyers and sellers in your area. The templates they have are tried and true, tested across the US, and can get you high quality leads that are exclusive to you. You also don’t need to have a minimum order size so you can use it to mail your sphere or customize the postcards to each part of your farm.

My favorite part? You can create lists based on the radius around a specific address, the subdivision name (when available), or draw a polygon on a map. You can also upload your own lists and then select which lists you’d like to include in the mailing. You can even save a “do not mail” list to automatically remove those addresses from future mailings if you choose.

Wise Pelican will then scrub and update your list according to the USPS National Change of Address database so that your postcards are getting delivered to the right homeowner, which is a big plus for making sure you’re spending your lead generation budget wisely.

One tactic that works really well is sending postcards with an “automatic valuation”.  It lets you mail postcards with unique links / QR codes for recipients to find out how much their home is worth. This is a great lead generation strategy for prospects thinking about selling their home.  Each link is unique to the address and the system captures the recipient’s email address so you know who is requesting seller valuations.  Follow-up with homeowners that have requested seller valuations to obtain listing appointments by offering a more “accurate” in-person valuation.

Wise Pelican’s integrated mail tracking means that you can easily track the postcards as they pass through the mail, so you know when your real estate postcards are delivered. If you’re mailing on behalf of someone else in your team or brokerage, they can even create their own login to track their campaigns and look at the number of responses.

Direct mail may seem old school, but hey, if it makes dollars, it makes sense, right?