My Favorite Real Estate Apps

According to research from the National Association of Realtors, more than 76% of homebuyers conduct their search on mobile devices like smartphones and tablets. What does that mean for agents? Now is the time to find mobile apps that help you stay on top of the increasingly fast-paced real estate world. Today’s real estate apps help with lead generation, open house sign-ins, marketing, and overall productivity. With a list of the best real estate apps, it can be hard to know where to start. This list breaks down the apps top brokerages trust most to help grow their real estate business.

Best Real Estate Apps For Lead Generation & Follow Up

Today’s real estate agents pull leads from dozens of sources. No matter where your leads come from, you need a system to follow up quickly and efficiently. The best lead generation apps pull everything you need into one place, helping you avoid losing potential deals.

Follow Up Boss

Follow Up Boss is a customer relationship management (CRM) system for real estate agents. It’s one of the most popular CRMs on the market, and for a good reason.

Follow Up Boss integrates with dozens of lead capture sources, so you can be sure you’re not missing any potential new clients. It’s trusted by many of the top brokerages in the country, including the Ashton Real Estate Group, headed by Gary Ashton in Nashville, TN. The Follow Up Boss mobile app complements the primary CRM functions by simplifying on-the-go communication between agents and clients.

“Follow Up Boss is the main app our team uses for selling,” Ashton says. “Using its unique tool integrations, we are able to keep all of our client’s communications in one centralized location so that our team can efficiently manage leads.

Follow Up Boss Mobile App features:

• Real-time notifications when new leads arrive
• Streamlined in-app calling, texting, and emailing
• Updates when leads open emails
• Intuitive and easy task workflow and lead assignment

Zillow Premier Agent

Many agents rely on Zillow for leads. Zillow is one of the most popular consumer real estate websites, with millions of unique visitors each month.

The Zillow Premier Agent app gives agents the tools they need to stay on top of leads generated from the website.

Zillow’s Premier Agent app is a great tool to help agents get more out of the site. Using the Premier Agent app helps you manage all of your leads, assign them, and follow up. You can even use the app to edit your live listings on Zillow. The app is free, so downloading it is essential for any agents that work with Zillow.

Zillow Premier Agent features:

• Free to download
• Seamless integration with leads generated from Zillow
• Easy-to-use assignment and follow-up functions
• In-app editing abilities for live listings

Real Geeks

The Real Geeks mobile app has numerous perks for agents and clients alike. Real Geeks specializes in creating real estate websites that generate leads. These sites utilize IDX-centric design to improve the client browsing experience.

As a real estate agent, it’s essential to stay ahead of the curve regarding technology. That’s why the Real Geeks mobile app is such a valuable tool. Leads can effortlessly search, favorite, and save properties through the app, and they’ll receive real-time updates on those properties via push notifications. Creating a branded app can help brokerages stand out and stay connected with clients by providing a one-stop experience for their home-buying journey.

Real Geeks Mobile Apps features:

• An exclusive app with unique data and design for each brokerage
• Easy-to-use client features that help increase the likelihood of conversion
• Included with CRM services with no additional fees
• Instant updates and organized lead communication tracking

BoomTown NOW

BoomTown provides technical infrastructure that helps real estate businesses grow and succeed at all stages. They offer a variety of packages that deliver a robust experience for between two and 25 users. The BoomTown NOW is included with every package.

BoomTown’s NOW app is designed to help agents proactively manage and respond to leads. The app automatically prioritizes the most active leads by clearly signifying which leads have engaged within the last hour. In addition, the app provides various features that make it easy for agents to stay organized and efficient. For example, agents can create to-do lists that integrate with lead records. The to-do list features automatically flag tasks that pass their due dates, helping ensure nothing gets lost in the shuffle.

BoomTown Now features:

• Automatic inbox sorting that prioritizes clients that are actively contacting
• Centralized communication records for calls, texts, and emails
• In-app to-do lists with alerts and follow-up notifications
• Smart Prospecting features that evaluate client behavior and help agents strategize outreach

Best Real Estate Apps For Open Houses

Things move fast at open houses. You’ve got a short window to make a lasting impression on potential buyers. Unfortunately, many agents aren’t able to effectively collect organized contact information at open houses. In today’s tech-savvy world, having the right apps helps agents get more out of open house events.

Curb Hero

Make sign-in a breeze at your next open house by downloading Curb Hero. Curb Hero is a free app that offers a number of features to collect contact information from open house guests. The QR code sign-in feature is a huge time saver because it allows guests to fill in their info on their personal devices. No more losing potential leads to long lines! The app also has branding templates for more than 15 top brokerages. Boutique agencies can request custom templates to help their brand recognition grow.

Curb Hero features:

• Well-organized digital sign-in for open houses
• Touch-free sign-in on personal devices using a QR code
• Additional marketing features for better success with mobile listings, social media marketing, and more

Open Home Pro

Collecting high-quality contact information is the first step to conversions from open houses. Following up quickly is the second. Open Home Pro works best on mobile tablets. Agents who’ve worked with it claim that today’s homebuyers gravitate more quickly to a tech-based sign-in open than non-digital alternatives.

Open Home Pro’s biggest perk is that it automatically follows up with every open house guest. The email contains your contact information and helps initiate conversations with the most qualified leads. The app also filters guest responses to help agents devote their time effectively. For example,  visitors who aren’t currently working with an agent and those who already have a home to sell will be included in the list of “hot” leads. 

Open Home Pro features:

• A sleek, tech-savvy interface that’s easy for everyone to use
• Automatic introduction emails
• Collects strategic information to highlight the top-tier leads

On-Spot Social

On-Spot Socal isn’t exclusively designed for real estate, but it offers numerous features that can help grow your database of leads and follow up with them over the course of several years. 

Real estate agents use On Spot Social at open houses to collect new leads, but it’s also useful for networking at industry events. The user-friendly display can be customized to showcase your branding and draw in new contacts. It provides a simplified way to exchange contact information or build an email list. This way, new clients and essential contacts from related industries can stay up-to-date with your blog, special offers, and other important announcements.

On-Spot Social features:

• Highly customizable interface
• Integrations with numerous CRM platforms
• Real-time tracking reports for outreach campaigns

Best Real Estate Apps For Communication & Productivity

Communication between agents on your team is just as important as communication with leads. Using the latest communication apps can help bring your team closer and work better together towards servicing your clients.

BombBomb

Real estate agents are always looking for ways to improve communication with teammates and clients. After all, clear and concise communication is essential for success in any industry. These days, prospective leads are less likely to answer phone calls from unknown numbers. Email marketing and instant messaging services have increased productivity but lack that personal touch.

This is where BombBomb comes in. BombBomb offers video messaging solutions that make it easy to record and send video messages. And because videos are more engaging than text-based communications, they can help increase your team’s communication efficacy. For cold outreach and other communication with clients, a video message from BombBomb stands out more than a templated email or a voicemail.

BombBomb features:

• Simple solutions for internal and external video messaging
• Mass outreach campaign creation with real-time analytics
• Team tracking that makes it easy to highlight success

KeyMe

KeyMe eliminates confusion when making key copies, saving real estate agents time and stress. KeyMe is free to download. Agents can simply take a photo of a key and have a copy made at a kiosk in town.

KeyMe features:

• Eliminates the need to keep track of master sets of keys
• Free to download, and key copies are inexpensive
• Makes it easy to replace lost keys

Skyslope

Managing transactions and all the related paperwork can be one of the most time-consuming tasks for real estate agents. That’s why the Skyslope app is such a valuable tool for agents. It helps to keep all of your documents in one convenient location. This means you don’t have to waste time searching for paperwork when needed. It also saves documents long-term, so you can always refer back to them if necessary.

Skyslope features:

• Consolidates communication records and paperwork in one location
• CRM integration
• Digital document signing

What’s Your Favorite Real Estate Mobile App?

Real estate agents need to be on the go and available at a moment’s notice. These three best real estate apps will help you generate leads, improve productivity, and communicate with clients quickly and easily. With these essential tools in your arsenal, you and your team provide the best experience possible for your clients.