Rookies: Avoid These Five Mistakes To Look Like a Real Estate Pro

Chris Heller, Licensed AgentNovember 2, 2022

Business,Person,Reading,Emails,On,Smartphone,And,Laptop,Computer,ScreenNew real estate agents have a million things to do–in every direction. Unfortunately, they skip some of the most important steps, because they don’t know what’s critical to their success. Here are five mistakes rookies make at the beginning of their careers—mistakes that cost them precious leads. There’s no reason to let that happen. Look professional from the first day you’re in real estate. The best part, these actions are all FREE (except for the professional picture).

Present Professionalism so Your Potential Clients can Choose You

I just finished my book for would be-and new agents, Launching Right in Real Estate: What They Won’t Teach You in Pre-License School.   I surveyed dozens of new agents to find out the good, the bad, and the ugly.. Here are some of the things I found they did right–and some of the things they just hadn’t gotten around to. Even though these are really simple to do, they make a huge impact on your business. (and if you don’t do them, they also have an impact on your business…) So, put them at the top of your list and do them now.

1. Use a professional email address – the one your company offers you or your website address. Businessmen,Are,Analyzing,The,Residential,Real,Estate,Investment,By,WorkingWhich sounds more professional: DaddyDave@Hotmail.com or DavidSmith@abcrealty.com? Remember, it takes 6 times of meeting you before someone remembers your name. You want to be associated with your company or your own website with your email address. (For instance, my email is carla@carlacross.com). Your company email is free. It’s professional. You get more space to save messages. (Don’t you love it when you try to email someone and the message says the email is full…..real professional, huh)?

2. Create a professional voice mail message, one that mentions your company name. That personal, casual voice mail you love just doesn’t cut it. (‘Hi, this is daddyO. Leave me a message and I may catch you later….”that sure inspires me to use DaddyO as a real estate professional, yes?) Even worse, a negative message is sent when an agent uses a canned voice mail message–or none at all. By the way, some agents neglect to mention their company. Another no-no. Would you work with someone like that?

And – don’t let that voice mail box fill up. That’s just yelling “I’m not paying attention to my business and you aren’t important.”

3. Create your biography on all sites right away. This includes Google Business, Zillow, your company website, LinkedIn, Realtor.com, your professional Facebook page, etc. You want to strive for a consistent image through all sites. If you want to look at some missed opportunity, look at some of the bio sites (including your company website), and see how many agents just don’t bother to tell people who they are, what they do, and how they can assist clients.  See information on creating your biography here.

4. A,Lot,Of,Happy,People,,Portraits,Of,Group,Headshots,InHave a professional head shot taken and get your picture on those bio sites NOW. We identify and remember faces much better than names. Take advantage of that! Recently, I tried to find an agent on her company website. I thought I knew her first name, but I didn’t know the spelling. So, I thought I’d just scroll through until I found her picture (I have met her and she’s very attractive). Ha! She didn’t have her picture on the site, even though she is a very good agent and has been in the business several years. Be sure, too, that you use a professional, conservative portrait (no low necklines or gaudy jewelry for women; no too-casual or tight clothing for men). It’s best to pick a timeless, classic look that you can use for a couple of years. But, make sure you update your photo frequently enough that it still looks like you as you age.

5. Create a professional brand from day one, so your social media and biography remain consistent across all platforms. Check out your competition. What is their branding? Is it consistent? Haphazard? No branding at all? Does it look like all members of the company are pros, or are there a lot of semi-pros? Which do you want to be associated with?

Note: In my online training/coaching business start-up plan for new agents, Up and Running in Real Estate, I provide tips and templates for creating a professional biography, so you’ll present your best self from day one in the business.

The Test: If You Didn’t Know You, Who Would You Think You Were?

Potential clients are meeting agents all the time. And, a majority look online before choosing an agent. Why should you bother with all this branding? Because uncommitted agents don’t bother. You want to stand out from the rest. You want to appear ready, willing, and able to competently serve the client. Help people remember who you are, so they can be confident in your professionalism.

You will gain and keep more business with these 5 easy tips–I promise!!

Managers: Use these tips for your agents in your onboarding process. Getting them started right assures they ‘stick’ in the business and are loyal to you.

About the Author

Based in Washington, for more than three decades, Carla Cross has worked exclusively with real estate professionals and affiliates to improve their skills, productivity, and profits. She is known throughout the industry as a trainer of trainers.

Last Updated: 11/2/2022

Comments

0 comments

Leave a comment

Your email address will not be published. Required fields are marked *

[coupon school="1645" link="https://bound.by"]
<div id="promo-code-1645" class="promo--wrap embed"> <a href="https://bound.by" rel="nofollow" class="promo--link rmn" data-rmn="https://www.agentadvice.com/blog/avoid-these-mistakes-to-look-like-a-pro?coupon_show=1&coupon_id=1645#promo-code-1645"> <div class="promo--main"> <div class="promo--logo"> <figure> <img src="https://www.agentadvice.com/wp-content/uploads/2020/05/Screen-Shot-2020-08-13-at-3.36.43-PM-300x96.png" alt="aceableagent" width="110" height="35"> </figure> </div> <div class="promo--info"> <div class="flag flag--coupon-available"><span class="tag">Cyber Monday Sale!</span></div> <div class="i-title h4">40% OFF Your Order Today</div> <div class="i-sub">ENDS 12/1</div> </div> <div class="promo--code"> <div class="code mask"> <span>THANKS40</span> <div class="sticker">See Promo Code<div class="ear"></div></div> </div> </div> </div> </a> <div class="promo--details ajax-details" data-school="1645"> <div class="d-label">See Details</div> <div class="d-details"></div> </div> </div>
[coupon school="1645" link="https://bound.by"]
<div id="promo-code-1645" class="promo--wrap embed"> <a href="https://bound.by" rel="nofollow" class="promo--link rmn" data-rmn="https://www.agentadvice.com/blog/avoid-these-mistakes-to-look-like-a-pro?coupon_show=1&coupon_id=1645#promo-code-1645"> <div class="promo--main"> <div class="promo--logo"> <figure> <img src="https://www.agentadvice.com/wp-content/uploads/2020/05/Screen-Shot-2020-08-13-at-3.36.43-PM-300x96.png" alt="aceableagent" width="110" height="35"> </figure> </div> <div class="promo--info"> <div class="flag flag--coupon-available"><span class="tag">Cyber Monday Sale!</span></div> <div class="i-title h4">40% OFF Your Order Today</div> <div class="i-sub">ENDS 12/1</div> </div> <div class="promo--code"> <div class="code mask"> <span>THANKS40</span> <div class="sticker">See Promo Code<div class="ear"></div></div> </div> </div> </div> </a> <div class="promo--details ajax-details" data-school="1645"> <div class="d-label">See Details</div> <div class="d-details"></div> </div> </div>