Last updated April 2025

The Best Real Estate Referral Networks (2025 Updated!)

our top pick

9.9

Agent Score

Best for solo agents on a budget

Get 25% off your Guaranteed Display program for referring another agent
Easy to join
Increases your local market presence
Great “partner center”

Get Pricing ›

Demo Review

9.8

Agent Score

Best all-in-one solution

18-step drip campaign keeps your client database warm
Exclusive zip codes available for an additional cost
Predictable monthly leads with money back lead volume commitment

Get Pricing ›

Demo Review

9.5

Agent Score

Best for connecting agents with buyers and sellers

Converting phone conversations into in-person appointments
Guiding clients to a successful transaction
Providing great service to earn a high client experience score
Keeping past sales up to date and adding new transactions as they occur

Get Pricing ›

Demo Review

Jim Gray, Lead Generation Expert4/15/2025

Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More

Our Top Pick for Real Estate Referral Networks

our top pick

9.9

Agent Score

Best for solo agents on a budget

Get 25% off your Guaranteed Display program for referring another agent
Easy to join
Increases your local market presence
Great “partner center”

Get Pricing

View Demo

Overview

Why we chose it: Sold.com is a platform that specializes in helping buyers and sellers through the real estate transaction process. However, they also offer a partner center that allows agents to apply to be considered for their exclusive network. Here’s a summary of how they operate:

How Sold.com Works: The services Sold.com provides to clients includes matching them with the best agent for their situation. If you demonstrate that you are effective in providing excellent customer service and closing deals, the platform will send more referrals your way. How an agent appears on the Sold.com report depends on their individual performance history which is taken directly from MLS data, consumer reviews and the agents history working with Sold.com referrals.

How to Join: Joining Sold.com is easy. All you need to do is fill out their sign-up form. The platform will send you an outline stating the terms of partnership. If you agree to the terms, your profile will be activated, and you can start growing your business.

Agent Referral: Agents on Sold.com will get a chance to receive 25% off their Guaranteed Display program if they refer another agent. The Guaranteed Display increases your local market presence as well as your presence within the algorithm.
Pros & Cons
Improve sales outcomes

Saves time

Join for free

Mentor helps with transaction
Algorithm can be confusing

Must sign contract

Agents are ranked by performance which can negatively impact new agents

Does not integrate with CRMs

Concluding Thoughts

The Guaranteed Display program allows agents who wouldn’t naturally top the agent ranking to be recommended as a “Featured Agent”. This program models similar subscription services on other top sites that you may be familiar with.

Final Grade:

9.8

Agent Score

Best all-in-one solution

18-step drip campaign keeps your client database warm
Exclusive zip codes available for an additional cost
Predictable monthly leads with money back lead volume commitment

Get Pricing

View Demo

Overview

Why we chose it: Market Leader HouseValues feature is a unique way to increase your seller leads. I love this feature for a few reasons, with the biggest one being that the leads should be very motivated. A huge benefit is that the prospects in your desired zip codes are exclusive to you. Basically you can own an entire zip code if you want. Plus, you get a predictable number of exclusive leads every month, which can help alleviate the worry about adding this to your budget.

Market Leader also offers Network Boost as an add-on, and it’s a very powerful tool in getting the most out of your social media prospects. They can bring you an average of 30 leads for just $300, every month. The thing I really liked is, the contacts are exclusive and targeted to your local market. Once Network Boost brings in the leads, they also offer automated nurturing with things like an 18-step drip campaign and listing alerts that meet your leads interests to keep them engaged.
Pros & Cons
Straightforward setup

Volume commitment

Cost-effective for individuals
No SMS messaging

Limited web development tools

Not optimized for teams

Concluding Thoughts

Best for solo agents looking for an all-in-one solution that’s easy to use and offers a predictable number of exclusive leads.

Final Grade:

View Full Review

9.5

Agent Score

Best for connecting agents with buyers and sellers

Converting phone conversations into in-person appointments
Guiding clients to a successful transaction
Providing great service to earn a high client experience score
Keeping past sales up to date and adding new transactions as they occur

Get Pricing

View Demo

Overview

Why I chose it: ZillowFlex is a program offered by Zillow Premier Agent. Here’s a summary of its features.

Connections with No Upfront Costs: Flex provides agents with leads from Zillow Premier Agent with no upfront costs. If the relationship moves forward, the agent will work with the client towards closing providing Flex with updates along the way. Once the closing occurs, the agent will pay Zillow a commission out of what they earn. Agents who do well with the program will receive more connections.

How it Works: ZillowFlex works by reaching out to a lead and confirming they are ready to work with an agent. If the client confirms, a rep sets up a live phone call between the agent and the client. The rep validates the connection based on the success of the phone call.

How to Qualify: Flex is currently available by invite only. The platform looks for high-performing agents that offer excellent customer service.

Maximizing the Flex Service: To get the most out of the ZillowFlex service you should actively engage with the Zillow Premier Agent app at least once a week. The more activity you show, the better. Responding quickly to client inquiries will also be helpful.
Pros & Cons
Get rewarded for conversions with larger share of the connections in your market

No upfront cost
Not all leads are ready to buy

Only available in select markets

Concluding Thoughts

Flex is similar to Zillow Premier Agent but unlike ZPA, no upfront fees are required.

Final Grade:

A-

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